Since times immemorial, body jewelry has
been a crucial part of many ancient cultures, using it as a sign of honor and
bravery or significance symbols in stages of life. In the modern days, body
piercing and jewelry have a contemporary use: to proclaim individuality,
standing out from the crowd and not just go with the flow. This does not mean
that body piercing jewelry is a practice of rebellion but more of establishing
identity and with the changing social perception today plus the importance of
asserting once character, it plays a important role for person to person.
Jewelry used in body piercing has changed
dramatically. Ancient civilizations once only used natural materials like bones
and horns of animals but now, modern jewelry utilize alternative metals like
stainless steel, titanium and others. Currently, there is a wide variety of
materials used including contemporary metals to man-made materials like
acrylics, plastics, carbon fiber and more which provides huge choices for both
consumers and retailers. Though the rising trend of organic body piercing
jewelry is reviving the use of natural materials like wood, animal bones and
horns which further enlarge the market for such products.
The use of alternative and contemporary
metals gave entrepreneurs and retailers more opportunities to expand. Most
manufacturing process of body piercing jewelry is in the form of mass
production, utilizing automated machineries to keep up with rising demand.
Stainless steel body piercing jewelry is currently very popular because of its
unique characteristics that include durability, affordability, resistance to
corrosion and flexibility in producing many types of jewelry. Titanium is also
rising in popularity in body piercing jewelry because like stainless steel, titanium
can be processed to have various colors and can even look like precious metals
like gold using anodization. Stainless steel on the other hand can be produced
to have different hues and sheens using PVD coating technology also known as
physical vapor deposition.
Previously unavailable, smaller gauges of
body piercing jewelry is now getting more and more popular due to the comfort
and design styles available. Designing body piercing jewelry has evolved with
more and more high end brands and designers expanding to body piercing jewelry
instead of just focusing on established markets of fashion or costume jewelry.
Also, people who do not wish to have permanent body modification can purchase
non-piercing body jewelry like magnetic or clip-on jewelry.
Distribution of body piercing jewelry is
mostly wholesale that retailers, piercing shops and other novelty stores can
offer to customers in a wide range. Wholesale body piercing jewelry is also
relatively cheaper for retailers and piercing shops compared to designing and
producing their own. Being low cost, piercing jewelry offers buyers more choices.
In a market view, body piercing jewelry has been a profitable and resilient
venture for many retailers as it has been able to resist unstable economic crises
like the recession. Many piercing shops reported that their profits remained
the same during the period while other markets plummeted.
The body jewelry and the piercing industry
have come a long way: from the ancient practice of only using natural materials
and crude piercing techniques to using modern and even high tech materials and
manufacturing process. With improving technology and piercing techniques, the
body piercing jewelry industry is believed to grow more and more in the future.